In the midst of the COVID-19 pandemic, our world changed overnight. As seasoned researchers in infectious disease modelling, we were no strangers to the science of outbreaks. Yet, the scale of disruption, uncertainty, and fear that swept across the globe caught us off guard. Like many, we found ourselves working through streams of data — case counts, death tolls, and projections — trying to make sense of an unfolding crisis. But beyond the numbers, we saw something else: a deep need for clear, understandable information.
The pandemic didn’t just restrict movement: it reshaped how we connected with one another. Families, friends, and communities grappled with differing perceptions of risk. Some saw danger in every interaction, others felt the threat was overstated. These weren’t just academic debates: they were personal, often divisive conversations happening around kitchen tables worldwide. For some, like those with health vulnerabilities or facing relevant decisions about medical care, the stakes were even higher. They needed more than general guidance: they needed precise, localized insights to navigate their choices.
This realization sparked an idea. While our academic work had always focused on advancing science, the urgency of the moment demanded something different: a way to deliver timely, practical forecasts directly to the public, especially to those whose health or circumstances made clarity essential. Traditional academic and governmental systems weren’t built to provide this kind of accessible, real-time risk assessment. So, we set out to create something new.
That’s how our company was born. We founded it with a simple mission: to harness the power of data and modelling to provide clear, location-specific forecasts for infectious diseases usable by everyone. Our forecasts are designed to empower everyone, but they hold particular value for those facing heightened risks: people with health conditions, caregivers, or anyone wanting to make informed decisions. By combining cutting-edge research with a commitment to public empowerment, we aim to bridge the gap between complex science and everyday decision-taking.
Today, we’re proud to deliver forecasts that help people navigate the uncertainties of infectious diseases, wherever they are in the world. Our journey began in a moment of crisis, but our purpose is enduring: to provide clarity and confidence through information, especially for those who need it most.